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How Technology Can Help Generate More Revenue for Your Small Business

March 01, 20234 min read

You've probably heard it a million times: "There's an app for that." And while that may be true, there are also plenty of other ways technology can help increase revenue for your small business.

In fact, according to a study by the National Small Business Association, 38% of small businesses reported increased revenue thanks to technology in 2017.

So if you're looking for ways to bring in more money for your small business, read on to find out how technology can help you achieve that goal. From online appointment scheduling to automated marketing campaigns, there are plenty of ways to use tech to boost your bottom line.

And trust us; your customers will thank you for it too.

Use an online appointment scheduling system to keep track of your appointments and customers

Integrating an online appointment scheduling system into your small business can be the difference between a thriving career and wallowing away in disorganized chaos. Let's face it, the age-old pen-and-paper approach for booking appointments and keeping track of customers is no longer cutting it in today's digital world.

Utilizing this technology streamlines bookings increases customer loyalty, and ensures maximum efficiency - which means more money in your pocket!

Plus, no more endless hours scribbling down names on scrap paper! So why put off jumping into the future when all of these benefits are at your fingertips?

Utilize a CRM system to manage your customer relationships better

Streamlining your customer relationship management (CRM) system is an excellent way for any small business to stay organized and increase revenue. Utilizing a CRM system in your business gives you the power to customize it and ensure all your customer data is perfectly organized and easy to access.

You can use it to create personalized emails, track customer sales and engagement data, segment customers according to different criteria, automate repetitive processes like lead nurturing, monitor customer support requests, and more.

Implementing a CRM system will save you time, improve customer experience, and help you stay on top of the ever-growing business demands. So why wait any longer – take charge of your customer relationships today!

Invest in a POS system to streamline transactions and reduce errors

When running a small business, it pays to invest in technology that can help increase revenue and reduce costly errors. Why not invest in a Point-of-Sale (POS) system? A sound POS system can make transactions faster and smoother than ever before, reducing the time from purchase to payment so you can get back to running your business.

Plus, it’ll be the error-proof solution you need—eliminating those clumsy human mistakes that leave customers frustrated and have you chasing down refunds.

Nowadays, due to technological advances, there’s no excuse for staying stuck in an inefficient workflow - so why not choose a POS system as your ticket to success?

Use social media to connect with potential customers and promote your business

Social media has become an invaluable tool for small businesses looking to connect and get their brand and products out there. Creating a presence on platforms such as Twitter, Facebook, and Instagram can significantly impact your company's bottom line.

It provides the opportunity to interact with potential customers in a relaxed but professional manner, engages fans, highlights your offerings and attracts new followers. Moreover, social media makes it easier to spread the word about yourself and your business through friends-of-friends and other networks.

So if you're looking to increase your business' revenue by connecting with people worldwide or right next door—it pays (literally!) to get social!

Create a website for your business and make sure it is mobile-friendly

If you’re a small business owner, chances are you already know the importance of having an online presence – but did you also know that having a mobile-friendly website is critical to your success?

Creating a well-designed website gives potential customers a quick and easy way to learn more about your business and enables them to access your offerings whenever they need them quickly.

Plus, with the right mobile optimization team, you can ensure that no matter what device your customers are on, they can get the most out of their online experience.

So don’t hesitate - invest in a website for your business and ensure it works for everyone!


The power of technology to help small businesses make more money is undeniable. Plenty of great tools are available from online appointment scheduling systems to mobile-friendly websites. Investing in a CRM or POS system and signing up for social media accounts can drastically increase your revenue in no time.

And don't forget that the most important thing: having fun while running your business! After all, what's the point of owning a small business if you aren't having fun?

So give yourself permission to have some fun while you work towards building your entrepreneurial empire.

Ben Snape

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