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Networking Secrets: Connecting with the Right People to Grow Your Small Business

February 23, 20234 min read

If you want to grow your small business, you need to start networking with the right people. But how do you know who the right people are? And how do you connect with them in a way that will benefit both of you?

In this blog post, we'll share some tips and tricks on how to network effectively so that you can take your small business to the next level. Keep reading to learn more!

Define your goals - what do you want to accomplish by networking?

When networking, it is essential to have a clear idea of your goals. This helps ensure that you focus your energies on the relationships and activities that will help you meet and exceed those goals.

The great thing about setting goals for networking is that they can be as simple or complex as you want – from short-term objectives, such as finding new connections, to long-term ones, like landing a dream job.

Of course, what is most important is understanding how each connection and interaction supports achieving those goals in some way within a reasonable timeline.

Establishing these aims beforehand provides structure and direction for any networking strategy, and the reward will be well worth it!

Do your research - find out where the people you want to connect with hang out, both online and offline

Connecting to the right people requires you to do your due diligence and research their activities and whereabouts.

This can mean online, and offline searching - from looking up people's social media feeds to attending industry events or other meet-ups.

To deepen these connections, it's also vital that you make sure you are engaging in meaningful conversations with your newfound contacts.

Ask thoughtful questions, be an active listener and be genuine in your interactions - these things will help foster real relationships for you!

Get involved - attend events, join groups, and participate in conversations

Getting involved in activities and conversations can be a great way to impact the world around you positively.

It will bring more awareness to organisations and causes that could benefit from your attention and give you a chance to meet new people who share similar interests.

Attending events, joining groups, and participating in conversations can be empowering experiences that enable you to make meaningful connections with your community. It is an opportunity to learn more about different perspectives and build friendships that may even last a lifetime.

Start small by adding your unique insights or ideas in conversations or looking up groups or organisations you might enjoy getting involved with online; every little effort counts.

Be yourself - don't try to be someone you're not; people will see through it

Being true to yourself is one of the most important secrets to life. Trying to be someone you're not usually from a place of insecurity can be highly exhausting.

People have an innate sense when recognising authenticity, so even if you think you're fooling people or acting in a way they would prefer, they will eventually see through the facade. Instead of wasting energy trying to emulate others, take some time to reflect and listen to yourself.

It's ok to learn, grow and change as a person as long as you authentically do so.

Once you remove the mask and embrace who you are and what makes you unique, everything else will follow in due time and far exceed any expectations or results that could come from pretending otherwise.

Follow up - stay in touch with the people you meet, even if you don't think they're going to be helpful right away

Staying in touch with the people you meet is vital for today's professional world. Following up with someone shows that you value their opinion and take them seriously, even if you don't think their advice would be helpful at the time.

It may not have immediate results, but by staying in contact - regular email updates, follow-up conversations and invitations to business events - you can build strong relationships over time that might prove invaluable.

Not only can they help you out professionally, but they’re also there to provide emotional and moral support along your journey.

So make sure to follow up - remain honest, friendly and supportive - before long, your connections will become a crucial part of your professional life.


Networking can be a great way to make critical connections that could lead to exciting opportunities, but it is vital to research and go into networking with well-defined goals.

There is no one-size-fits-all approach to networking; each situation requires its unique strategy.

Find out where the key players are located, attend their events, join relevant groups and conversations, be genuine and authentic when interacting with people, and follow up even if you don’t expect an immediate return. In time, these relationships will build mutual trust enabling you to achieve your goals faster and more effectively.

By approaching networking in this manner, you will be an empowered professional who sets themselves up for ongoing long-term success.

Ben Snape

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