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How to Make the Most of Word-of-Mouth Advertising

March 06, 20233 min read

If you're a small business owner, you know that word of mouth is one of the most potent forms of advertising. But what if you could make even more out of it?

Here are some tips for making the most out of word-of-mouth advertising.

Ensure you have a great product or service

A stellar product or service is critical when pushing your business forward. Sure, you can dress the package up with some marketing flair and clever wordplay, but if the goods don't measure up, all is for nought.

Think of it as the foundation piece of a more giant puzzle; it needs to be solid and unflinching - it can't be flashy or fashionable because no amount of glitter can fix a broken formula.

So dig into your unique offering and ensure you have a fantastic product or service: that's the most essential step in establishing success!

Get involved in your community

If you want to get the most out of living in your community, it's time to get involved! Get to know your neighbours, participate in spirited town hall meetings, or join community organizations that interest you.

Belonging to a tight-knit community has countless benefits – from providing support and safety in a time of need to introducing you to new experiences and people who will add richness and insight into your life.

Whether you take walks around the neighbourhood daily or throw yourself into volunteer work, getting involved in your community is always an adventure.

And who knows? You may find some real gems amongst all those friendly faces.

Give out free samples of your product

When getting the word out about your product, why not reward potential customers for taking a chance on you? Rather than waiting for spontaneous reactions, allow everyone to sample your offer.

Offer free samples or referral discounts – an investment that could reap huge rewards. Perhaps you can even get some repeat customers in the process!

Not only will you be attracting new customers, but they may also become your most loyal ambassadors.

So don't just stand there; show them what they're missing out on!

Ask customers for reviews and testimonials

Asking customers for reviews and testimonials is a great way to get other people talking about your business. After all, if somebody else has given you an enthusiastic endorsement, customers are far more likely to believe in you and be willing to invest their time and money.

So why not make it easy for them? Ensure your website or social media pages have designated areas where customers can provide feedback - it takes just a few moments, but they can reap the rewards in the future.

Besides, inviting customer feedback is just good manners! Showing appreciation for their opinion is always appreciated - even if they don't always give the most glowing reviews!

Keep track of who is talking about you online

It's no secret that managing your online presence can be time-consuming, but staying ahead and building relationships along the way is essential. Have you ever stopped to consider who is talking about you online?

It might be as simple as an extended network, or maybe it’s that old acquaintance from college! Either way, offering thanks to these people for their continued support gives them something special in return.

Who knows – returning the favour could be the recognition your business needs!


In conclusion, the key to a successful business is ensuring a fantastic product or service and participating in your community. Giving out free samples can be helpful, and offering discounts if customers refer someone else.

Positive customer reviews and testimonials will increase faith in potential purchasers of your product or service.

So, don't forget to keep an eye on who's talking about you online - whether it's a critique or praise - and thank those people for taking the time to recognize you!

And last but not least - don't forget to have a little fun while doing all this hard work; it'll make the entire process much easier and more enjoyable.

Ben Snape

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