The Small Business Marketing Blog

Latest news and small business marketing tips and tricks from Lead Samurai.

Small business marketing blog
blog image

How to Design an Effective Website for Your Small Business

February 22, 20234 min read

Designing an effective website for your small business is essential in today's digital world. By creating a well-designed site, you'll be able to reach a wider audience and improve your chances of success.

In this post, we'll share some tips on creating an effective website for your small business.

Whether starting from scratch or looking to improve your existing site, following these guidelines will help you achieve your goal.

Start with a plan - what is the purpose of your website, and who is your target audience?

Starting off your website build with a plan is like laying the foundations of a house; it's integral to your project's success.

Knowing who you want to reach and what you want to communicate to them helps you decide on design elements and will inform the content, helping you produce material that resonates with your target audience and meets the original goal of your website.

Your plan can be as detailed or broad-brush as you like, but having a clear vision at the start will make things much easier in the long run when it comes time for design and development.

Keep it simple - don't try to cram too much information onto one page

When you're creating content, staying focused can make all the difference. Sure, you could share a lot of information, but that doesn't mean it all has to fit on one page.

It's better to pick out the most important points and put them front and centre on your page. Keep it concise and legible – make sure each piece of information serves a purpose – and keep it simple.

Trying to cram too much onto a single page can do more harm than good, so don't be afraid to prioritize when deciding what makes the cut for your content.

Use clear and concise language - avoid jargon or technical terms that might confuse your visitors

All businesses, organisations and websites strive to create a good user experience that stands out from competitors. If you're trying to create a website or an app for your business, one of the key things you need to consider is the language you use.

When communicating with your visitors, it's always best practice to use clear and concise language that anyone can understand.

That means avoiding unnecessarily complicated words or jargon that even those in the same industry might not understand.

Doing so will help ensure your message reaches more people, and they will be able to better appreciate and engage with what you offer.

Use visuals wisely - choose images and videos that support your content and help tell your story

Visuals can be a great tool to help tell your story and engage your readers. But it’s essential to choose visuals wisely, ensuring the images and videos chosen are relevant and helpful in conveying what you’re trying to communicate.

If a visual doesn’t add value, it's best to leave it out - no one wants an essay full of randomly selected stock photos! Instead, pick visuals that exemplify your key points or provide context for your readers to understand better what you have written.

They don't have to be complicated - remember that visuals can sometimes be more potent than words.

Make it easy to navigate - use a well-organised structure and logical navigation system

Good organisation and a logical navigation system are key when optimising your website for easy navigation.

A well-structured site ensures users can find the information they seek with minimal hassle. Use labels, titles and helpful links throughout the site so users can tell where one section begins, and another ends.

Additionally, create a simple hierarchy between pages and create breadcrumbs so that users can easily travel up the ladder of pages without clicking back many times.

Ultimately, by ensuring your website is organised, you will make it easier for visitors to navigate and find what they are looking for -leading them to spend more time on your site.

Test, test, test! - Before you launch your website, make sure to test it on different devices and browsers

Launching your website without so much as a glance might be tempting, but don't do it! Before you press that launch button, test your website thoroughly.

Load it onto different devices and browsers - from Chrome to Safari and iOS to Android - to ensure a consistent experience for every type of user. Additionally, it's good practice to review the design and any linked content or videos/audio from various locations and connection speeds.

Don't forget: a little testing can go a long way towards ensuring a successful website launch.


The key to a successful website is being mindful of the user experience. By starting with a plan and getting creative with visuals and language, you can ensure that your website reflects what it needs: an engaging way to interact with the people visiting your site.

Don't forget to keep it simple for easy navigation, use precise language, so everyone understands your message, and always test before launching so there are no surprises.

You can create a stellar website that looks great on any device or browser with little effort.

Good luck making yours!

Ben Snape

Back to Blog

Copyright Lead Samurai 2023 -- All Rights Reserved. LeadSamurai is owned and run by BPS Designs Ltd.