The Small Business Marketing Blog

Latest news and small business marketing tips and tricks from Lead Samurai.

Small business marketing blog
blog image

7 Steps to Creating a Social Media Marketing Plan

February 21, 20235 min read

As a business owner, you know that social media is a powerful tool to reach new customers and grow your business. But with so many platforms and options, it can be tough to know where to start.

That's why we've compiled this handy guide outlining the 7 steps to creating a social media marketing plan that works for your business.

So whether you're starting from scratch or looking to improve your current strategy, read on for some tips on creating an effective social media marketing plan.

Define your goals - what do you want to achieve with social media marketing?

Social media marketing is an effective way for businesses to expand their reach and build customer relationships. But, to be successful, you must have clear goals for your efforts.

Outlining what you want to accomplish will help ensure that your strategy is focused and effective. Identifying key performance indicators such as leads generated, website visits, or the percentage of existing customers engaging with your content can provide useful benchmarks.

When done correctly, social media marketing can generate increased brand awareness, create more interest in what your business offers, and drive new customers.

Set yourself up for success by setting smart goals and using the right metrics to measure progress!

Research your audience - who are you trying to reach, and where do they hang out online?

Figuring out who your audience is doesn't have to be complicated - you can start by looking at who's already interacting with your product or service.

Think about the kind of people who buy what you're selling - why do they return? What drives them?

If you're offering a new product, think about similar ones already out there, and what types of people engage with those. You can also leverage social media insights to show you where they hang out online and how best to reach them.

Researching who your audience is will help you craft messaging and pick content that resonates!

Choose the right platforms - not all social media sites are created equal, so choose wisely!

When it comes to social media, one size does not fit all. Not all platforms are equal regarding user demographics, post engagement, and advertising options.

Different platforms offer different features that may be more suited to your business strategy - if you want a more visual presence, then using Instagram makes more sense than using Facebook.

Similarly, if you're targeting a younger demographic, then Snapchat will likely be a better choice than LinkedIn.

It's essential to do your research and evaluate which platforms are the best fit for what you're trying to accomplish with your social media presence.

Choose wisely so that you can make sure that your efforts are as streamlined and effective as possible!

Create engaging content - post things that will get people talking and interacting with your brand

Engaging content is a great way to get people to talk about your brand. You can use thought-provoking questions, behind-the-scenes looks at your business, exciting facts or stats relevant to your industry, and unique images or videos.

If you make your content interesting, informative and entertaining, you will create followers eager to stay up to date on what you’re doing and share it with their friends.

Try posting polls to see what people think about a topic related to your brand so that they can also give their input.

Not only will this draw more attention to your posts, but it will also help shape how you communicate with your audience as you grow. And don't forget hashtags! They may seem silly, but they work - if used correctly.

Hashtags help get the right audience interested in what you say and help find like-minded communities!

Promote, promote, promote! - let people know about your social media presence and what you're doing on each platform

Do you want to get the most out of your social media presence? It's time to promote, promote, promote!

You have a powerful tool available, and using it wisely can help you reach new audiences far and wide. Start by creating captivating content that draws people in and encourages them to follow your journey.

Share this content across all platforms, interact with your audience frequently, and feature behind-the-scenes snippets that give an insight into what life for you is like. Have fun with it - the more exciting and vibrant your online persona is, the more likely visitors will return.

And don't forget - let people know each time you post something so they don't miss out on anything!

Monitor and adjust - keep an eye on how things are going, and make changes as needed

It's crucial to stay on top of things, and part of that is being able to monitor and adjust as needed. If a particular plan isn't working out for you or you see the potential for improvement, don't be afraid to go back and tweak it so that it does work out!

You might need some extra effort or thought, but remember that taking a few moments to look at how well something is going can save a lot more time down the road.

Especially once you've grasped the basics, learning when to make adjustments and why is an invaluable skill - so keep your eye out for opportunities to monitor and adjust accordingly!


Social media marketing can be a great way to grow your audience and increase engagement with your brand.

By taking the time to define your goals, research your audience, choose the right platforms, create engaging content, promote continuously and monitor results, you can set yourself up for success with any social media marketing campaign.

Investing in this process is highly recommended as it will save you time and money and give you an edge over competitors not using social media to get their message out.

So don't forget - using social media effectively and consistently can pay off in the long term.

Ben Snape

Back to Blog

Copyright Lead Samurai 2023 -- All Rights Reserved. LeadSamurai is owned and run by BPS Designs Ltd.